Ubisoftstock just took a 10% dip, which has plenty convinced thatStar Wars Outlawsmay not have made the dent it should have.Ubisofthas shifted into gear to build excitement forStar Wars Outlaws,XDefiant, and its upcoming release,Assassin’s Creed Shadows. Although the company has had a long history of great sales, the attitude towards Ubisoft has become negative in recent years, with fans sharing various opinions regarding why.
The popularity of some of Ubisoft’s most recognizable titles appears to be in constant flux. Some gamers swear by the popularity of theAssassin’s Creedseries, confident that no matter how much the series has changed, it will sell. Others look to titles likeXDefiantin hopes of success, since it iterates on the free-to-play shooter genre. More recently,XDefiantplayer counts have droppedand people are concerned Ubisoft might need to look in a new direction altogether.
Consultant Dr. Serkan Toto shares that Ubisoft stock just went under the two billion market cap, both in Euros and US Dollars, signaling that the company has nearly hit a 10-year low. In some ways, some interpret this as a reflection of the performance ofStar Wars Outlaws. AlthoughStar Wars Outlawsis generally warmly received, it doesn’t necessarily seem to be hitting the sales expectations that some shareholders may have for it.
Ubisoft Stocks Have Dropped Substantially
Ubisoft bet big withStar Wars Outlaws, which, if it sells well, could turn the tide around on the publisher’s lackluster earnings over the last few years. Despite that,Outlawsdoesn’t appear to be helping in the way investors wanted it to. Some gamers have shared the opinion that this can be largely blamed on the nature of the story and characters within the release, but issues like having todelete save data to fix PS5 bugs inStar Wars Outlawshave not helped its reputation either.
There is a chance thatAssassin’s Creed Shadowscan manage to bring Ubisoft back up to speed financially. The game has clearly drawn in an audience, considering the$280 edition ofAssassin’s Creed Shadowshas already sold outin some cases. Regarding Ubisoft’s losses, there’s a chance the properties the company is in control of just aren’t drawing in player attention, but it could be because fans aren’t interested in this generation’s iterations.
Ubisoft
Ubisoft is a well-known video game developer and publisher with a main headquarters in Saint-Mandé, France. Current CEO Yves Guillemot runs an array of teams responsible for some of the most iconic and well-known series in video games, with franchises like Assassin’s Creed, Farcry, The Crew, Just Dance, and more. Ubisoft also acts as a parent company for an array of other video game developers, including names like Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment, and more.
