Summary
A new report indicates thatAMDmay be preparing to debut the RDNA 4 GPU lineup at the CES trade show in January 2025. If this rumor holds true,AMDcould get a near six-month headstart on its next-generation graphics cards over Nvidia’s competing RTX 50-series GPUs.
Nvidia has historically maintained a firm grip on the GPU market, particularly in the high-end enthusiast-grade segment. AMD, meanwhile, has offered strong products in recent years, but hasn’t been able to snag a significant amount of market share from Nvidia. The RDNA 3 lineup was competitive when it was announced in 2022, butNvidia’s RTX 4000 GPUs still took the lead in features like ray tracingand upscaling. AMD has been playing catch-up all this time, but the arrival of its RDNA 4 GPU platform could mark a stark shift.
AMD’s RDNA 4 GPUs will focus on the mid-range segmentto ensure affordable prices for prospective buyers, and some new information suggests that fans may not have to wait too long to learn more about these cards from the Taiwanese manufacturer.Benchlife reportsthat add-in board manufacturers have begun boot testing AMD’s upcoming RDNA 4-based Navi 48 and Navi 44 GPUs, signaling that AMD could be gearing up to formally announce and/or launch its next-generation graphics cards at the CES trade show in January 2025.
AMD Might Offer Next-Gen GPUs Half a Year Before Nvidia
This would mean that AMD is positioning itself to beat its closest competitor to market by nearly six months, asNvidia’s RTX 50 seriesisn’t expected until mid-2025. AMD’s senior vice president and general manager of the Computing and Graphics Business group, Jack Huyhn, also recently commented that the company hopes to increase its market share from 19% to 40-50% off the back of its newfound focus on mainstream GPU hardware. Given the market realities, an accelerated release window and affordable prices for AMD’s RDNA 4 graphics cards could be a viable strategy to entice gamers into joining Team Red.
However, Nvidia’s market dominance, brand loyalty, and technological expertise shouldn’t be underestimated. As mentioned previously, the RTX 4000 cards already outperform their AMD equivalents in ray tracing and AI-driven upscaling, and if thepower draws of the RTX 50 cardsare any indication, this delta could remain consistent (if not increase) between AMD’s and Nvidia’s next-generation GPUs. Price-to-performance is also a crucial consideration, though, so AMD’s budget pricing may ultimately win out. Whichever way this battle goes, PC hardware enthusiasts have a lot to look forward to come 2025.
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